I hear terms like Thought Leader and Personal Branding thrown around commonly these days. But what do those really mean? Honestly, I see a lot of Thought Leaders… but sadly not a lot of Thought Doers. I want people working for me who know how to think up great ideas… but also how to turn those ideas into action. And don’t get me started on Personal Branding. The famous movie line “If you build it they will come…” really isn’t necessarily true. I have seen companies and people build amazing brands but when you dig deeper you find absolutely no substance. So, yes — if you build it they may come, but will they stay?
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